The MIM0SA Surprise: Studio Underd0g x Fears Collaboration Opens Up to Digital Sales

A New Cocktail from British Independent Watchmaking: The Mim0sa While the watch world is often preoccupied with the strategic launches of major Swiss brands, the real excitement and attention in recent years have been drawn to the innovative collaborations emerging from independent and microbrands. Two leading British players in this dynamic scene, Studio Underd0g and Fears, are adding a new flavor to their acclaimed cocktail-inspired watch series: the 02Series Mim0sa. Following the massive interest in special editions revealed at events like Windup in New York (such as the Manhattan edition), the Mim0sa stands out as the first model from this exclusive series to be made available for online purchase to the general public. This decision serves as a welcome "consolation prize" for fans who missed out on the previous limited editions. A Cheerful Aesthetic with a Hidden Detail The Mim0sa takes its name from the refreshing blend of orange juice and bubbly wine. This inspiration is directly mirrored in the watch's dial: * Dial Design: It features a graduated (fading) dial that smoothly transitions from a bright yellow to a darker orange shade. This warm and cheerful color palette offers a sweeter, more playful contrast compared to the more intense and darker tones of the series’ "Manhattan" or "Gimlet" models. * The Subtle Bubbly Effect: The most exquisite detail in Studio Underd0g’s design is hidden within the top sapphire crystal. This layer of sapphire is subtly treated with a special milling process, achieving a liquid, bubbly surface texture that becomes visible under certain lighting conditions. This delicate "easter egg" detail is a clever nod to the effervescent nature of the drink the watch is named after. Classic Case, Reliable Calibre While the design philosophy is unconventional, the watch’s underlying architecture is rooted in solid watchmaking tradition. The core features of the case, inspired by Fears' traditional Brunswick model, are maintained: * Case: A 38mm diameter cushion case made of steel. * Crown: Features an oversized onion crown. * Movement: It is powered by the robust and straightforward Sellita SW210-1 manual-winding calibre. This movement offers a 42-hour power reserve and supports a 10 ATM water resistance rating, which is more than adequate for a modern "dress watch" or a "fun daily driver." The contrast between the classical lines of the case and Studio Underd0g’s graphic, humorous dial language is one of the most compelling characteristics of this unique collaboration. Accessibility and Sales Model: The 9-Hour Window The Mim0sa edition introduces a sales model that both delights fans of independent brands and aligns with modern retail concepts. * Time-Limited Ordering: The watch will be available for purchase exclusively through the Studio Underd0g website during a 9-hour limited ordering window on October 23rd. * Production Model: The total production quantity for this limited run will be determined solely by the orders placed during this 9-hour period. Consequently, the brand has not disclosed a general delivery time, as production is entirely demand-driven. Priced at $1300.00, the Mim0sa is a valuable opportunity for those who seek to own a special piece infused with the spirit of independent watchmaking and to enrich their collection with a playful, unconventional design.